Search Engine Optimization, or “SEO“, is critical to any website.  The higher the search engine results, the more business you’re likely to do.  kava Consulting provides SEO services for those wishing to outsource these services.

A properly constructed website will start search engine “friendly” because it’s done right in the first place, but the SEO work doesn’t stop there.  For instance, as you add content to your site, keeping it SEO friendly is crucial.  Good SEO begins with good content, a site free of errors and broken links, and a design that doesn’t detract from the information the customers want to find.

With over 200 factors affecting your search engine ranking, it’s easy to be confused!

But there’s more to do. You want to be exactly where your potential customers are looking for you. SEO solutions will differ from local businesses to regional, national, or even world-wide businesses. There’s also very different ways to improve your rankings based on what kind of site you’re running.  What will work for a blog won’t work the same for an online store.

Getting ranked highly on Google and other search engines simply won’t happen by luck. It takes serious effort to rank near the top of search results.  The days of keyword stuffing, buying links, and other “black hat” tactics are long gone. Worse, by trying these old techniques, your site can be de-listed by search engines.

Further, there’s the question if heavily investing time and money in SEO is the right approach for your business. While SEO is critical for most websites, others can use a different tact to promote their site and business.

Is SEO a service I can simply buy?

If you’re looking to rank at the top of search results, SEO is a way of doing things and involves thoughtful ways of constructing (or optimizing) your website and its content, attracting links, and keeping your site’s performance high. We can re-work your site for you, but if you’re updating your site on a regular basis, SEO is something you will probably be doing, not buying, and we can guide you on what to do.

How long will it take to see results?

It can take from weeks to months to rank near the top of search engines.  It depends where you are today, which market you’re in, how much effort it will take to make your site SEO friendly.

I had my site professionally designed. Shouldn’t it be SEO friendly now?

Not necessarily. Many professionally-designed sites are not SEO friendly, in fact, we find the opposite is often true. Many website designers are unaware of what it takes to be SEO friendly or consider it to be an add-on service.

SEO Services

• Site Audit and Optimization
• Link Building (NOT Link Buying)
• SEO Consulting

Contact us, and let’s talk about your situation and your best approach with SEO.

CONTACT US